Ah, the old in-house trend study. A recent one (via Yahoo News/Reuters) brings us:
Did you say dogging or blogging? Brits confused
LONDON (Reuters) - Proponents of the latest Web trends were warned on Tuesday that the rest of the world may not have a clue what they are talking about.
A survey of British taxi drivers, pub landlords and hairdressers -- often seen as barometers of popular trends -- found that nearly 90 percent had no idea what a podcast is and more than 70 percent had never heard of blogging."When I asked the panel whether people were talking about blogging, they thought I meant dogging," said Sarah Carter, the planning director at ad firm DDB London.
Dogging is the phenomenon of watching couples have sex in semi-secluded places such as out-of-town car parks. News of such events are often spread on Web sites or by using mobile phone text messages.
...
"We spend too much time talking to ourselves in this industry, rather than getting out there and finding out what's really going on in the world," DDB's chief strategy officer David Hackworthy said.
See the BBC's take on it, with a handy vacab chart, here.
